With more than 1.8 billion websites available on the Internet, ensuring that your website is properly designed and functional is now more crucial than ever.
Designing your website is crucial when you’re developing a new website. It is essential to understand the details of the industry to make the right decision regarding the design.
We’ll consider the latest web design statistics that will aid you in understanding the design of your website and how it impacts your site’s traffic and users.
General web design statistics
How your website is constructed will significantly impact the user experience, sales, and more.
Below are some basic statistics on web design that highlight the importance of having a great website design.
1. 59% of users would instead browse beautiful and well-designed websites rather than simple ones
The widespread assumption is that if a site does and does its job, it doesn’t matter how it appears. While this may be partially correct, Adobe found that many internet users are concerned about how a website appears. According to Adobe, when given just fifteen minutes to browse, users prefer an attractive and well-designed site rather than a basic one.
2. Initial views of websites are% correlated to the design
For many businesses, customers’ first contact with their company is through their website. According to a research study published in Research Gate, around 94% of first impressions are based on design. This is why companies must be on the right track concerning web design.
3. The typical cost for creating the essential website is $3200.
Although you can design your website with the tools and themes, many businesses prefer to have their sites professionally developed. This will ensure that designs will be well-rounded and work effectively.
The good thing is that choosing a professional route will not cost you a fortune. The average cost for an essential website is about $3200, but most web designers cost less than $2,000.
4. It takes about 2 months to create an online site with the basic features
Collaboration with Web designers is typically effortless. Most web design projects can take about two months from initial ideation to completion. If you’re considering hiring a professional to design your website, ensure you talk with your designer about the timeframe to plan adequately.
5. The time it takes is 0.05 seconds for your users to form an opinion about your site
If a user visits your website, you’re given minimal time to create a positive impression and catch their interest. A Behaviour & Information Technology study discovered that it only takes 50 milliseconds to decide on your website and the business you run.
The majority of those opinions will be influenced by design. Web page load times can play an important role too. The good news is that running a fast website is now easier than ever with cloud hosting platforms and CDN providers like NitroPack.
6. Nearly 50% of web users believe that their website design is a significant aspect of making an impression about a company’s image.
It is not surprising that your website’s design will influence the perception of your company.
A study released in PR Newswire found that over half of Internet users believed web design was crucial in forming an opinion regarding a company. Therefore, a well-designed site will do wonders for your company.
7. 39% of internet users are attracted by the color of their web browsers over all other aspects while browsing websites.
It isn’t a random selection if you decide to pick the color of your company’s branding. Colors can have a massive impact on the user experience, as one study showed that website visitors are attracted more by color than any other element on your site. Therefore, do some research about color psychology before deciding on the colors for your site and brand.
8. A low conversion rate is the most crucial reason why people redesign their websites
Websites must be designed for conversions. If you discover that your website could be performing better, this could be due to the nature of the design. In a study conducted by Good Firms web designers, they found that 80.8% of redesigns are the result of poor conversion rates.
9. 7.7% of small-business websites don’t have an invitation to action
The most elegant elements of a website’s design are well and good. However, with an action call, your website can get the kind of conversions you’d prefer. But calls to action are an aspect of web design that most businesses ignore. According to research, 7 of 10 small-sized business websites still need a call-to-action.
10. 84.6% of web designers claimed that a crowded web design was the most frequently made error for small-sized businesses.
While ensuring your website is designed well is important, you must avoid overcrowding. In a study of more than 200 Web designers, 86.4% agreed that small businesses’ most frequent web design mistake is having too many designs.
Mobile responsive web design statistics
Whatever topic your site is focused on, it is inevitable that a large portion of traffic to your site will be via mobile-based users. Here are some statistics on web design with mobile site design.
11. 54.8% of all internet traffic was generated by mobile devices in 2023.
In 2023, mobile tablets and phones generated more than half of the world’s online traffic. This is why it’s now more crucial than ever before to ensure your website is designed to be mobile-friendly. Despite this, many companies need to consider this and instead spend much time working on their design for desktop users.
12. 61% of Internet users favor businesses with mobile-friendly websites more favorably.
As you can see from the web statistics above, users are eager to use their smartphones to browse the Internet. Furthermore, there are a lot of expectations regarding how websites will function when viewed on smartphones. According to WebFX, over half of internet users are more favorable to responsive design.
13.And over half of them say that they are less likely to be attracted by sites that have poor mobile-friendly designs for websites
Furthermore, websites that don’t function properly on mobile devices may make users disengaged. Nearly half of users said they were less likely to visit websites that do not have mobile-friendly site designs.
14. About 3/4 of internet users visit websites if they’re responsive to smartphones.
One goal that a lot of website owners want to achieve is to encourage return visitors. According to the statistics released by WebFX, this objective is much more easily achieved by having your website mobile-friendly. A majority of visitors reported that they are more likely to return to a site that’s mobile-friendly.
15.And 67% of people say they’re more likely to purchase when a site is mobile-friendly
If your site is used for sales or marketing, the mobile user experience is a must. The article that WebFX referenced earlier WebFX said that 67% of internet visitors are more inclined to purchase something on a site that is simple to access with a mobile device.
16. 32% of small businesses have a mobile application
To ensure that digital content is easily accessible to the public, several small-sized companies choose to design apps specifically designed for mobile device use. Up to 34% of small businesses have mobile apps specifically designed for them. Because designing websites that are both mobile- and desktop-friendly websites could be challenging, so developing apps can be an ideal alternative for companies.
17. Mobile users typically expect websites to load within the time 3 or less
The mobile user has high standards in terms of web design and wants to maintain the relationship even if they’re on mobile devices. As per Web Performance Guru, most mobile users would like websites to load completely within less than three seconds.
18. If a website isn’t working on their smartphone, most users will attempt to access a site or application a couple of times before proceeding to the next
Additionally, users need more patience for websites that load quickly on mobile devices. Most users will try loading a non-responsive website twice before moving onto a new site.
E-commerce web design statistics
A web design designed to maximize sales is crucial for online stores. Here are some details and statistics on web design concerning the design of e-commerce stores.
19. 90% of buyers think image quality is the most crucial element when shopping online.
When shopping online, customers want an overview of their purchasing items before adding them to their shopping cart. According to Meero, customers who shop online want to view high-quality images of the product when shopping online. 91% of consumers said this is the top element they consider when they make online purchases.
20. Utilizing larger images of products will increase sales by over 9%
If you’re eager to boost the sales numbers of your business, A simple tweak to the design of your website could be the solution you’re looking for. According to Meero, increasing your images’ dimensions could increase sales by 9%. While greater is better, be sure that increasing your image’s size does not affect your image’s quality.
21. Red Buy buttons can increase sales, and conversions for e-commerce websites can rise to 34%.
Every element of your website can influence your visitors. Something as essential as the color of your purchase buttons can enormously affect your sales. A study conducted by CXL revealed that red is the most effective color for purchasing buttons. Buying with red buttons can boost sales as high as 34%.
22. 60% of those polled claimed that usability is the most critical characteristic of web design in online shopping.
When you think about web design for online shopping, most customers are looking for a website that will be user-friendly. According to Statista, 60% of internet customers say that user-friendliness is the primary aspect of web design in online shopping.
If you emphasize user-friendliness, you will decrease churn and improve customer retention.
On-page web design statistics
When you think about web design, it’s all about the user’s experience on the page. Here are some web design stats that can provide more information about how users interact with websites. These statistics can inform your design choices.
23. Users will spend about six seconds gazing at the logo before moving on.
The logo design is an essential element of branding your business and isn’t under the radar of web users. Based on an eye-tracking study conducted by the Missouri University of Science and Technology, users spend an average of six seconds per day watching logos for businesses.
This is more time than they’ve been browsing through other elements on your site.
24. They spend an additional 6 seconds gazing at the bar for navigation
After logging in, users spend the second most time staring at the navigation bar. Based on research from the Missouri University of Science and Technology study, visitors spent more than six seconds looking at the bar navigation. Therefore, when designing your site, take the time to make your navigation bar valuable and appealing.
25. Users spend the majority of their time looking at information to the left of the page
The way you present your information on your website can make the difference between a business that is successful and one that is unsuccessful. According to NN Group, people can spend most of their time viewing the left-hand side of the site. This is why it’s best to highlight crucial information or images on this page in a prominent place.
26. 90% of the users will read all or a part of the introduction paragraph in bold fonts
The majority of homepages have some form of header as well as an introduction text. However, if you’re trying to draw readers’ attention, it’s best to make it larger and more striking. This may sound simple. However, bold text is effective, with 95% of the people reading at least a portion of the bolded opening paragraph.
27. Images captivate attention for approximately 1/2 seconds longer than text.
Do you want something to be noticed by your visitors? Consider presenting your content using an image. According to CXL, the images can keep a viewer’s attention for about a half minute longer than the text. It’s an excellent idea to employ infographics and pictures instead of text.
28.And the most extensive high-quality images are among the most attractive
If you plan to use images to help get messages across, be sure they’re high quality. CXL also discovered that people prefer high-quality images to smaller, low-quality images.
29. The visitors to your website spend 57% of their time in the fold.
The fold is that part of the screen that viewers cannot see without scrolling. According to a study by NN Group, Web users now spend 57% of their time browsing websites that are above the fold. When it comes to the design of websites, it’s an excellent idea to place the majority of your data above the fold.
In the past, the fold was more crucial than it is now. In 2010, people spent approximately 80% of their time in front of the fold. There are several reasons for this to be the situation.
It could be due to the shifting technology landscape. People increasingly use different devices with different screen sizes and various folds.
This could mean that web designers are becoming more proficient in their work and inducing users to scroll. The more time users have had to adapt to the web, the more accustomed we are to scrolling.
30. with 81% spending them spend their time watching the first three screenfuls of information
Although more people are willing to scroll past the top today than a decade ago there’s a precise interaction cost when scrolling. Users prefer to minimize their scrolling feasibility, which is why most users only scroll up to the initial three screenfuls.
31. Most of the time spent beyond the fold is concentrated on the upper half of the viewport.
Also, site users spend the majority of their time looking through content to the very top. It’s a good idea to start by highlighting the most critical details and include a call-to-action in the upper right-hand corner and on the top portion of your page.
32. 88.5% of web admins consider slow loading to be the most common reason that users leave a site
How you design your site could have a significant impact on loading speeds. Many design elements, images, and effects could make your site load slow, which is an issue. Not only could your site get penalized by Google for loading times that are slow and loading, but it may make visitors leave your site completely.
According to a study conducted by Good Firms, 88.5% of web designers think that slow load times are the most common reason people abandon websites. Therefore, speedy loading should be the top priority when creating your website.
33. 73.1% of website designers believe that a lack of responsiveness is why people quit a website.
The responsiveness of your website is also crucial when creating your website. If elements like buttons do not respond immediately when clicked, abandon your site and go to a rival website. 73.1% of website developers believe this is why people leave websites.
Web design trends statistics
Being current and up-to-date concerning web design is vital. Here are a few statistics on web design that relate to the present and future trends in the industry.
34. By 2030, the total number of web-based creators within the US will surpass 200,000.
As of 2023, the total number of website creators in the US was 179,000. However, as the market expands and more businesses recognize the importance of professional website design, the number of designers is predicted to increase. In 2030, Statista forecasts that by 2030, will be around 205,500 employed as web designers throughout the US.
35. 88.5% of website designers said that flat design is currently the most viewed style trend.
There is no longer a time when web designers attempted to prove their skills by displaying flashy designs and stylish effects. Flat techniques, a minimalist approach to web design that employs simple visual effects and emphasizes the importance of functionality, are becoming more sought-after. According to 88.5%of web designers, it is the most sought-after trend in the field.
36. 61.5% of designers reported they were currently employing bold design typography
Another trend that is gaining popularity in the field of web design at present is expressive typography. It is the use of unique fonts to emphasize a word’s significance or to create a particular “vibe.” In the Good Firms study, 65.1% of website designers said this was a part of the trends in web design they were following.
37. 42% of small companies intend to create apps for smartphones in the near future.
With a significant portion of searches on the Internet coming from mobile devices, More and more companies are looking to improve their SEO on their mobile-friendly websites. One of the most efficient methods to achieve this is through mobile applications. As per Top Design Firms, 42% of small-sized businesses plan to leap and build mobile apps soon.